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Thursday, November 26, 2020 | History

2 edition of Handbook of advertising management found in the catalog.

Handbook of advertising management

Handbook of advertising management

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  • 31 Currently reading

Published by McGraw-Hill in New York, London .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    StatementRoger Barton, editor.
    ContributionsBarton, Roger.
    Classifications
    LC ClassificationsHF5823
    The Physical Object
    Paginationxxxi,(1061)p. :
    Number of Pages1061
    ID Numbers
    Open LibraryOL17483625M
    ISBN 100070039666

    The Handbook. is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage. Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutton brings to light foundational theories that have guided some of the most pragmatic studies to Handbook of Sport Marketing Research revisits trends, presents instruments designed to assess key constructs, and provides critical.


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